What is Snooth (http://www.snooth.com/)?

Snooth is a web-based social shopping experience that is simplifying how people select, interact with and purchase their favorite wines. It hopes to become a kind of Facebook for the wine world. It may not sell wine but it already has a database of more than one million reviews, from the public and established critics.

Snooth offers both casual and aspiring wine drinkers personalized wine recommendations, ratings & reviews, as well as a wine information search tool that seamlessly connects users to the websites of top online merchants and wineries worldwide.

The main screen:

Search results screen: